Dubai Health Experience - The Launch
Dubai is known the world over as a tourism destination par excellence. But how do you tell the world that the city offers world-class medical services too? The brand DXH (Dubai Health Experience) was created to be a digital gateway to Dubai excellent medical services and facilities, and to help Dubai be a leading medical tourism destination. We helped conceptualize and execute the communication strategy based on 'Embrace Life' across new media and traditional channels.
Featured in the top 10 campaigns in 2016 (Campaign ME).
Launch Film: DXH.AE
Case study film
