Don't Leave Your Children Behind
The insight for this campaign stemmed from the fact that alarming statistics of road fatalities caused due to texting while driving are not proving to be enough of a deterrent. But what if we have children earnestly imploring a parent, to not text and drive via a radio spot. And at the same time remind him/her of an enjoyable activity planned together.
This initiative won finalist status in two categories (Public Awareness and Use of Radio) at Dubai Lynx, MENA's biggest advertising festival.
