Tales of Clothes: An exhibition that spreads warmth
The brief was to build empathy to the plight of children in refugee camps and get consumers to donate winter-appropriate clothing, instead of clothes that they are just trying to dispose of, and are of little use to others during the colder months.
To capture the attention of an otherwise distracted audience, we set up an unusual exhibition - one that displayed tattered children's clothes alongside poignant stories of the children who wore and treasured them. Our aim was to not just create empathy for what children endured in refugee camps, but also provide a context for the kind of help that was needed - useable winter clothing.
Case study film
