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MICKY KALITA
TRAVELLER. STORYTELLER. WRITER.
FEM Halawa TVC
FEM Halawa TVC
Halawa is a traditional way of waxing hair in the Middle East. Despite its proven effectiveness, the younger generation didn't really enjoy the messy process of creating Halawa. Solution: FEM Halawa. Packaged convenience. Just warm it up and it's ready for use. The TVC addresses the concerns of the older generation regarding anything 'instant' as well as demonstrates its effectiveness.